Sunday, October 11, 2020

Dream book ‘Mayar-e-Zindagi’ brightens Paramount’s Online Book Fair

By Abdul Qadir Qureshi
(Pakistan News & Features Services)
Jumbo Publishing’s recently published dream book ‘Mayar-e-Zindagi’ happens to be a star attraction in the Online Book Fair 2020 being organized by Paramount Books, the market leaders in bookselling industry of Pakistan. 

The ongoing event, having started on October 9, will continue until October 18. ‘Mayar-e-Zindagi’ is a compilation of articles and write-ups authored by the Lahore-based Asma Hassan, who has been launched as an author by Jumbo Publishing, having the reputation of promoting and supporting budding intellectuals besides working with the literary bigwigs. 

‘Mayar-e-Zindagi’ is a kind of book which will captivate the readers with its subjects which they come across in day to day life routinely.

It’s quite refreshing to go through the observations of a young writer who has also offered possible solutions for the problems which keep confronting people of all ages. 

‘Mayar-e-Zindagi’ has been very rightly classified in the sociology section by Paramount Books and, as it could be seen on the website, it’s probably the only such book in its category available in Urdu at the moment. 

‘Mayar-e-Zindagi’ has already been acclaimed for its name, the eye-catching painting from promising artist Beenish Khalid on the cover page, and the contents. 

The hardbound book, having a retail price of Rs 495 in Pakistan, is available for Rs 446 during the ongoing Paramount’s Online Book Fair which can be accessed by clicking www.paramountbooks.com.pk 

Once reaching the website of Paramount Books, one can find a huge number of titles, besides Asma Hassan’s Mayar-e-Zindagi, on every conceivable subject and the attraction of generous discounts during the Online Book Fair should make it one of the most visited portals during the next one week or so.

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