Jumbo Editorial Team
Lawns have been doing booming business over the years but never before the exhibitions started so early when the city was still in its coldest months. It has been described as lawn mania as well as lawn extravaganza but the fact remained that the lawn fever gripped Karachi much before the arrival of spring.
One exhibition has been followed by another from the outset in 2012, starting from as early as January. It has looked like that the textile giants and the fashion designers are in the middle of a fierce race for capturing higher market share this summer.
The month of March is not over yet and a lot of designers and brands have already exhibited their lawn collection 2012 with many more to join the bandwagon in the coming weeks. It’s being estimated that approximately 108 lawns will hit the market this summer.
Mausummery, Nadia Hussain, Warda, Yahsir Waheed, Asim Jofa, Kayseria Lawn, Rizwan Beyg Lawn, Shamaeel Ansari, Maria B, Sana Safinaz, Deepak Perwani, Ayesha Hussain, Sanya Munir and Seveen Munir have already showcased their designs while the brands having exhibited in the first quarter of the year include Bonanza, S&S Textiles, Afroze Textiles and Al Karam.
The mercury was even dipping below 10 degrees when the majority of the billboards started displaying one brand or another. Probably the lawn exhibitions had not been previously organized during the winter season.
The heat was on from the moment it was freezing cold from the Karachi standards. Interestingly the weather has generally been on the cooler side this year, an extended winter much to the relief of the people.
The impatience of the brands to capitalize on the lawn market could be attributed to the anticipated bigger demand this year. Luscious, lucrative, fancy and branded lawn exhibitions tornado hit Karachi early 2012.
Every single sign board has had a new designer’s name with the date and place of their exhibition. It certainly meant disrespect to winter clothing and to the season itself. The winter has stayed longer than usual to make the lawn battle look a bit odd.
As for lawn itself, there are now numerous brands in the market to choose from. Almost every single actress, model, singer has started exhibiting their lawn without a hint of planning as the sole idea seems to beat the competition by hook or by crook.
Not surprisingly almost all of these lawn exhibitions are being held in a posh area of the city where the people have greater purchasing power. With commuting in peak hours and unavailability of parking spaces being major hassles, the work has been cut out for the middle class families who are also lured by the huge publicity campaigns. The steep prices are another factor that limits them.
Lawns have been doing booming business over the years but never before the exhibitions started so early when the city was still in its coldest months. It has been described as lawn mania as well as lawn extravaganza but the fact remained that the lawn fever gripped Karachi much before the arrival of spring.
One exhibition has been followed by another from the outset in 2012, starting from as early as January. It has looked like that the textile giants and the fashion designers are in the middle of a fierce race for capturing higher market share this summer.The month of March is not over yet and a lot of designers and brands have already exhibited their lawn collection 2012 with many more to join the bandwagon in the coming weeks. It’s being estimated that approximately 108 lawns will hit the market this summer.
Mausummery, Nadia Hussain, Warda, Yahsir Waheed, Asim Jofa, Kayseria Lawn, Rizwan Beyg Lawn, Shamaeel Ansari, Maria B, Sana Safinaz, Deepak Perwani, Ayesha Hussain, Sanya Munir and Seveen Munir have already showcased their designs while the brands having exhibited in the first quarter of the year include Bonanza, S&S Textiles, Afroze Textiles and Al Karam.
The mercury was even dipping below 10 degrees when the majority of the billboards started displaying one brand or another. Probably the lawn exhibitions had not been previously organized during the winter season.The heat was on from the moment it was freezing cold from the Karachi standards. Interestingly the weather has generally been on the cooler side this year, an extended winter much to the relief of the people.
The impatience of the brands to capitalize on the lawn market could be attributed to the anticipated bigger demand this year. Luscious, lucrative, fancy and branded lawn exhibitions tornado hit Karachi early 2012.
Every single sign board has had a new designer’s name with the date and place of their exhibition. It certainly meant disrespect to winter clothing and to the season itself. The winter has stayed longer than usual to make the lawn battle look a bit odd.As for lawn itself, there are now numerous brands in the market to choose from. Almost every single actress, model, singer has started exhibiting their lawn without a hint of planning as the sole idea seems to beat the competition by hook or by crook.
Not surprisingly almost all of these lawn exhibitions are being held in a posh area of the city where the people have greater purchasing power. With commuting in peak hours and unavailability of parking spaces being major hassles, the work has been cut out for the middle class families who are also lured by the huge publicity campaigns. The steep prices are another factor that limits them.
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