Greenwich University, ARY Digital join hands to revitalize media education

By Dr Beenish Khalid

(Pakistan News & Features Services)

Greenwich University and ARY Digital Network have signed a Memorandum of Understanding (MoU) aimed at fostering the growth of media education in Pakistan and strengthening collaboration between academia and the media industry. 

The MoU was formally signed by the Vice Chancellor of Greenwich University, Dr Seema Mughal, and the President & CEO of ARY Digital Network and ARY Group, Salman Iqbal, in a ceremony held at the university campus in DHA, Karachi, on February 14. 

Both the heads of their respective organizations spoke briefly on the occasion, before signing the MoU. They highlighted the growing significance of media and the need to keep pace with the changing times to prepare the students for meeting the challenges. 

Under the agreement, both institutions have agreed to establish a groundbreaking academic–industry partnership to launch Pakistan’s first co-branded media studies institution. 

The initiative is designed to set a new benchmark for media education in the country by integrating academic excellence with real-world industry exposure. As part of the collaboration, the two organizations will establish the ARY School of Media Studies, a dedicated academic school to be housed within the premises of Greenwich University. 

The school will offer undergraduate and graduate programs developed through joint collaboration, ensuring that curricula remain aligned with evolving industry standards and practices. One of the key highlights of the MoU is the introduction of an exclusive, high-value internship programme designed and executed by ARY Digital Network. 

The programme will provide enrolled students with hands-on training opportunities for three consecutive summer terms. Each year, a minimum of 15 students will be selected to participate in the internship, enabling them to gain practical experience within one of Pakistan’s leading media networks. 

The agreement also ensures academic autonomy, as Greenwich University retains the right to collaborate with other media organizations for initiatives outside the direct scope of the ARY School of Media Studies. In order to ensure effective implementation, a joint coordination committee will be formed. The committee will oversee planning, execution, and evaluation of all activities outlined in the MoU, ensuring the partnership achieves its intended goals. 

This strategic collaboration marks a significant step toward bridging the gap between media education and industry practice in Pakistan, offering students enhanced opportunities for professional development and career advancement.