Pak movie widely praised in China

By Masood Sattar Khan

(Pakistan News & Features Services)

Pakistani movie ‘Parwaaz Hai Junoon’ has been premiered successfully in China, having earned praise from the Chinese movie lovers.

It’s for first time in the 45 years when a Pakistani film has been screened on Chinese cinema houses. 

The film had attracted a lot of attention in China even before its premiere as leading institutions like Wuhan University of Science and Technology, Beijing University of Technology, Nanjing Agricultural University and Southwest University participated in its promotion. 

According to reports, as many as 57 universities launched online campaigns to advertise the film. In addition, a large number of celebrities spontaneously promoted the film as the Chinese netizens expressed their delight at having watched the movie. 

A delegation of Chinese journalists visited the Capital Cinema, SDDYY, the largest cinema in China with a history of 70 years. 

The head of marketing for SDDYY introduced that Parwaaz Hai Junoon was a military film which succeeded in having aroused a heated discussion among Chinese viewers. 

“Compared to commercial films, this movie may not have as many gimmicks. However, it has profound significance and holds a very important place in the hearts of Chinese audience. In order to support the film industry of Pakistan and pay tribute to Pakistan-China friendship, we increased the layout rate of Parwaaz Hai Junoon,” he added.

“I had been looking forward to this film and it didn't disappoint me. It proves the capabilities of the Pakistani film industry and gives the Chinese viewers a wide exposure to the Pakistani culture. The introduction of this film before the 70th anniversary of the establishment of diplomatic relations between China and Pakistan is of great significance to the friendship between the two countries,” an a film lover remarked after watching Parwaaz Hai Junoon. 

Francaise Film, a famous film critic, evaluated that the quality and industrialization of the film was amazing, the portrayal of the characters was vivid and easier to resonate with the audience.