Pakistan's beauty is untouched: Prime Minister

By Abdul Qadir Qureshi
(Pakistan News and Features Services)

“Pakistan's beauty is that it is untouched. Many tribal areas of the former FATA will attract a lot of visitors when they are opened for tourism. No other sector in Pakistan offers returns on investment as much as tourism," Prime Minister Imran Khan declared in his address during the Pakistan Tourism Summit in Islamabad on April 3.

“Pakistan's untouched scenic sites will be ruined if tourism in the country is not regulated and appropriate laws are not implemented,” he opined. 

“Pakistan is known for its hospitality globally is because the people here are welcoming to tourists. I request you that you have to make people respect the local sensibilities and local culture," he advised the Task Force for Tourism. 

“A major reason a place is admired by tourists is because of its people. But there’s a need for regulating tourism in the country,” he stressed. 

Imran Khan reckoned that if tourists disrespect the local customs of the tribal areas, the reaction that would follow would negatively impact tourism. 

Citing personal travel experiences in Pakistan over the course of his life, the Prime Minister once again highlighted the tourism potential of the country, which he believed was unmatched anywhere in the world. 

The Prime Minister urged the elite class of Pakistan to visit the domestic tourist attractions instead of spending their summer vacations in England and other European countries.