Jumbo Editorial Team
The top performing advertising professionals were recognized at the second Pakistan Advertisers’ Society (PAS) Awards, at the Karachi Expo Centre on May 18. The PAS is a representative body of the leading advertisers in Pakistan.
Qamar Abbas, Exective Director of the PAS, believed that the awards have grown into a full-fledged institution that leading advertising agencies look forward to because they reward creativity in advertising.
He substantiated his claim by diusclosing that the number of entries increased by approximately 30 per cent this year.
He revealed that 103 entries were received last year when the PAS Awards were instituted while the total entries for this year’s awards were 133, reflecting a considerable increase.
Fuad Chundrigar, Chairman PAS, remarked that the society has become a platform for conversations between advertising professionals, with the awards acknowledging the creativity that went into making a brand a success.
The awards were presented to the winners by celebrities which included Javed Sheikh, Behroze Sabzwari, Maheen Khan, Tapu Javeri, Nabila and Mathira, as well as advertising professionals and media professionals.
The agency with the highest number of wins this year was Lowe and Rauf which bagged six awards for several products, including Knorr Noodles, Wall’s Paddle Pop, Sunlight Washing Powder and Vim; the agency also won the Campaign of the Year Award for Vim, presented by Hameed Haroon, CEO, Dawn Media Group.
Adcom won four awards including campaigns for the British Council, Telenor Easy Paisa, and Telenor (khamoshi ka boycott) followed by JWT with three awards for Sunsilk, Gluco and Nokia.
Other agencies that were honoured with awards included Adetude, BE DDB, Brandstirr, Head Lion, Interflow Communications, Kontent Head, Walter and Creative Unit, which won the Best Media Award for The Dawn Media Group’s Jinnah 2011 Campaign.
The company with the highest number of awards was Unilever Pakistan, which clinched a total of seven awards.
The ceremony, compered by former advertising and marketing professional Fasi Zaka, included musical performances and skits by Joshinder Chaggar, the Banana Boys and Quadrum but the standout performance came from the pop star Alamgir along with Fuzon.
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