Hasan Rizvi, with the support of Pantene, has made history of sorts by releasing Pakistan’s first dance video. Having founded BodyBeat Productions, he had been striving since 2007 to give modern dance a positive and respectable light in the country. From the first dance musical- Cinema Live (2008) to the first dance video Naach (2012), the objective had always been the same.
BodyBeat Productions is a one of a kind dance and recreational studio, which was established by choreographer Hasan Rizvi.
Since his venture started, he has made dance routines for musicals, flash mobs, activations, award shows as well as fashion shows to bring fresh dance trends to the fore and make Pakistanis consider dance as an important form of expression.
He has been instrumental in creating a dance revolution through introducing music videos and taking part in commercials, musicals, flash mobs, activations, award shows, fashion shows, launch events, dramas and movies, all featuring dance in one way or the other. Today the entertainment industry is considered incomplete without dance.
Hasan Rizvi and his team launched the video in a grand and elaborated fashion at an event that took place on April 10. The launch event, hosted by Arjuman Rahim, was attended by over 650 invitees. Amongst those who came to support Rizvi and his BodyBeat troupe were actors Bushra Ansari, Behroze Sabzwari, dancer Sheema Kermani, director Adnan Malik, model Nadia Hussain, anchor person Maya Khan, model Ayesha Omer and many more.
Certain media personalities were also presented with an award of Recognition, the Icon Recognition Award, for establishing a standard in their respective fields.
Actor-producer Javed Sheikh and dancer Sheema Kermani were both recipients of this accolade. The power-packed evening also saw performances by his sister Komal, who sang her “Coke Studio” numbers and by Rizvi and his BodyBeat troupe, as they displayed their perfection at different dancing styles.
The song has been especially designed and created for this video and everyone across the board will be able to relate to it. “The song is about igniting fire to dance … Lets dance, Pakistan,” Hasan Rizvi thundered.
The music has been given life by Iftikhar Ahmed, the singer of many popular songs such as ‘Mein Abdul Qadir Houn’ and ‘Yaariyan’, while Nasir Teherani, also known as Animation King by those in the television industry, and with creativity oozing out of every bone in his body, is the man behind the enthralling video.
The lady that brought glamour to the video is none other than Rukaiya Adamjee, an icon of the fashion industry whose name has been synonymous with fashion make-up in Pakistan for more than 18 years.
The talent employed in any project of this magnitude always plays a pivotal role in its success. The BodyBeat team brought together 45 dancers who cannot only dance well but also look fantastic doing it.
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