(Pakistan News & Features Services)
Driven by its vision to project Pakistan’s image as a centre of creativity, culture, and innovation, the Greenwich University once again took Pakistan to the global stage by proudly representing the country at the Admiralty Needle International Fashion, Art & Design Festival held in St. Petersburg, Russia.
The Greenwich University has earned the distinction of being the only university from Pakistan having represented the country successfully in Russia for three consecutive years.
Organized by the Saint Petersburg State University of Technology and Design, the prestigious festival brought together leading designers, artists, and academic institutions from around the world under the theme ‘Conscious Elegance’ which was widely hailed.
The Greenwich University delegation was led by Eesha Ali Alvi, Head of Global Communications and Cultural Diplomacy, who participated as an International Juror and also delivered a lecture on ‘The Importance of Cultural Diplomacy in Strengthening Global Ties through Art and Fashion.’
Joining the delegation was Pakistan’s iconic designer, Deepak Perwani, an alumnus of Greenwich University, whose showcase captivated audiences, and celebrated the diversity and artistry of Pakistani fashion.
His collection stood out among presentations from Russia, Uzbekistan, Belarus, Tajikistan, Namibia, and India, earning admiration for its sophistication and cultural depth.
This international representation underscores Greenwich University’s ongoing commitment to advancing Pakistan’s soft power through education, art, and cultural diplomacy.
By fostering global collaborations and cross-cultural dialogue, Greenwich continues to play a pivotal role in building Pakistan’s positive image worldwide, strengthening people-to-people connections, and empowering creative expression as a means of diplomacy.
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