(Pakistan News & Features Services)
In an era when digital transformation is reshaping economies, one Pakistani academic is leading the charge to ensure women are not left behind. Dr Subeika Rizvi, a trailblazer in financial literacy and women’s entrepreneurship, has dedicated nearly two decades to empowering women through education, mentorship, and digital inclusion.
Holding a PhD in Women Entrepreneurship with a specialization in Financial Literacy and Financial Inclusion, Dr Rizvi combines research excellence with practical initiatives. As Senior Lecturer and Director of Career Services and Alumni at DHA Suffa University, she has established entrepreneurship centres, incubation hubs, and mentorship programs that provide aspiring women entrepreneurs with both technical skills and strategic insights.
Her impact extends far beyond academia. She has collaborated with organizations such as Women Chamber Of Commerce, SMEDA, Code Girls, Shine, and international bodies including the US and UK consulates to deliver training programs focused on digital financial literacy, entrepreneurial finance, and business development.
Her research works, having been published in HEC-recognized journals, dives into critical themes such as the impact of digital literacy on women’s financial inclusion and the role of entrepreneurial education in improving business performance.
Her efforts are particular vital for Pakistan today. According to recent reports, millions of women remain outside the formal financial system, and the gender gap in digital access persists. Her work bridges this divide by equipping women with the tools and confidence to leverage technology for income generation, financial independence, and social empowerment.
As Pakistan advances toward a digital economy, leaders like Dr Subeika Rizvi are proving that technology is not just a tool but it’s a lifeline for inclusion, growth, and equality. Through her vision and relentless efforts, countless women are learning to dream bigger, act bolder, and thrive in the digital age.

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