(Pakistan News & Features Services)
The Trust for Malnutrition and Stunted Growth (TMSG), on the occasion of the World Breastfeeding Week being celebrated from August 1 to 7, has urged policymakers, healthcare providers, community leaders, and families across Pakistan to recognize breastfeeding as a cornerstone in the fight against child malnutrition.
“More than half of Pakistan’s children suffer from malnutrition and one of the root causes is the sharp decline in breastfeeding during the first critical months of life,” Aziz Memon, Chairman, TMSG, highlighted.
“No nutritional intervention can match the power of a mother’s milk. It is the child’s first vaccine, first food, and first protection,” he pointed out.
“Breastfeeding reduces the risk of life-threatening infections, promotes brain development, and lays the foundation for a healthy, productive future. Yet, millions of mothers across Pakistan face barriers ranging from lack of awareness and workplace challenges to aggressive marketing of formula substitutes,” Aziz Memon stated.
The TMSG, another initiative of Aziz Memon, will be carrying out stronger public education campaigns to emphasize the life-saving importance of breastfeeding during the coming week.
It will also bring to light support systems for mothers in hospitals, communities, and workplaces, besides advocating for enforcement of laws against unethical formula promotion and inclusion of breastfeeding counseling in all malnutrition clinics nationwide.
The TMSG, which has held quite a few events to create awareness about health-related issues, has reckoned that a national shift toward breastfeeding was not only medically necessary but also morally urgent.
“By promoting and protecting breastfeeding, we are not just nourishing children, but building a healthier, stronger Pakistan. The TMSG remains committed to working alongside partners including UNICEF, the Ministry of Health, and civil society organizations to ensure every child receives the nutrition and care they deserve from the very beginning,” Aziz Memon concluded.







